CONTAGIOUS – Why Things Catch On, by Jonah Berger posted 6/26/16
Contagious – Why Things Catch On, was first published in 2013 and made the New York Times Bestseller list, but it’s still very relevant today. This interesting and informative book is for anyone who has an idea, product or business they’ve been thinking about launching or improving — and could use some help. This book provides many good pointers and might also stimulate some new, fresh ways to market your business.
If you’ve ever wondered why some ideas, products and stories get shared – or why certain e-mails get forwarded or videos go viral – this book will explain the human logic behind it. Chocked full of success stories (and why they succeeded) — with the flip side being new ideas and products that failed — this book reveals the science behind word-of-mouth, social transmissions and influences. Berger’s six basic principles of what drives things to be “contagious” are fully explained.
Contagious, is loaded with examples and is easy to understand. You’ll find stories concerning dilemmas faced by Steve Jobs; why one huge anti-drug commercial may have actually “increased” drug use, and how an everyday cereal came to be more popular and “contagious” than Disney World. This books peeks into our brains as to what makes us “tick” as customers and consumers.
Jonah Berger has a PhD in marketing, is a marketing professor in Pennsylvania, has published dozens of articles in top-tier academic journals, and has won awards for both scholarship and teaching. He’s done the research and studies as to what makes things catch on, get passed along to others and become contagious.
This book will make you sit back and brainstorm your product, idea or business based on Berger’s marketing principles. So enjoy and learn to be “contagious!”